Development of results-based framework “Resilience in Strategic Communication”
The digital transformation has also greatly changed the demands on foreign policy and its communication. Whereas it used to be primarily the responsibility of the foreign minister and the global network of foreign missions, foreign policy today has many state and non-state actors. At the same time, global competition for attention has reached a new dimension due to digitalisation as well as numerous new players and alliances. But it has also changed due to a massive shift of communication to social media. Strategic communication today is therefore not only a different way of communicating in other social spaces, but at the same time a confrontation with challenges such as disinformation, propaganda or hate crime and a changed concept of the public, of freedom of expression and its threats.
The aim of the assignment was to provide a decision-making basis for project selection based on clear and predefined criteria on how well a proposed project fits into the overall logic of resilience promotion, as well as to create a basis for evaluating German engagement in the resilience sector. This took the form of developing a results-based framework with associated impact-oriented indicators, which were documented in an accompanying report and embedded in terms of communication theory.
Pilot Project Strategic Evaluation of the Transformation Partnerships with Jordan, Morocco and Tunisia
Together with the GFA Consulting Group, CEval GmbH conducted a strategic evaluation of the transformation partnerships of the Federal Foreign Office (AA), which have been in place since 2011 as part of the German government’s foreign policy to support democratisation processes in Arab countries. The focus of the evaluation was on the areas of rule of law promotion, civil society promotion and foreign cultural and education policy, as well as on the three countries Jordan, Morocco and Tunisia.
The pilot project of the strategic evaluation was in the context of the longer-term goal of expanding the use of strategic evaluation as a steering instrument and anchoring institutional learning in the AA. In addition to examining the procedures and methods actually used to set strategic priorities, the study was therefore also intended to include possibilities for expanding strategic management and improving the link between project implementation and evaluation.
As a starting point for the evaluation, the evaluation team developed results-based framework for the overall strategy of the transformation partnerships, in which both the objectives intended by the AA and possible contextual factors were listed. In addition, results-based frameworks were developed for the priority areas (promotion of the rule of law, promotion of civil society), which were integrated into the impact structure of the overall strategy. Methodologically, both quantitative and qualitative methods were used to collect data in Germany and in the field. The data analysis combined descriptive statistics with qualitative content analysis.
Evaluation and counselling of the project “Digital Civic Education and Counselling”
Against the background of the increasing digitalisation of all areas of society, the Friedrich-Ebert-Stiftung (FES), whose central task is political education and counselling, has launched the internal project “Digital Education and Counselling – FES digital”. Its aim is to anchor digital formats in the FES’s education and advisory services.
The FES had commissioned schmidt evaluation und CEval GmbH to conduct an accompanying evaluation of the project, which was to contribute to clarifying the project goals and indicators as well as those of the individual digital formats and to continuously monitor the achievement of goals.
Methodologically, the evaluation was based on the analysis of existing secondary data, on a benchmarking with regard to suitable target indicators and target values as well as on the implementation of a baseline, interim and final survey by means of online questionnaires and online self-assessments on the respective status of the digitalisation of the political education offers.
Evaluation of the prevention campaign “Mach Dein Passwort stark!”
In January 2019, the Ministry of the Interior of North Rhine-Westphalia (IM NRW) commissioned the NRW State Criminal Police Office (LKA NRW) to develop a prevention and publicity campaign to combat ‘cybercrime’. The aim of the campaign was to strengthen the population in NRW in the safe use of digital end devices and thereby reduce opportunities for cybercrime in the broader sense and make the work of the perpetrators more difficult. The cross-media campaign “Make your password strong!” was launched in October 2020.
CEval GmbH was commissioned to carry out an accompanying evaluation for the campaign with the two sub-areas of process and impact evaluation. The aim of the study was to evaluate the implementation process as well as the effectiveness of the “Make your password strong!” campaign and to derive conclusions and recommendations for future police prevention campaigns based on these results.
The evaluation was based on a broad mix of qualitative and quantitative data collection involving all actors involved in the design and implementation of the campaign as well as the target groups. The design also included an experimental trial set-up for comparative impact evaluation of the different components of the campaign. Descriptive and inferential statistical methods as well as qualitative content analyses were realised within the framework of the data analysis.
Evaluation of the programme “Mentoring Hessen – Frauen in Wissenschaft und Wirtschaft”
Mentoring Hessen is a joint project of Hessian universities and universities of applied sciences to advance the careers of women. The aim is to increase the percentage of women in attractive specialist and management positions in both academia and business. With the help of four different lines of support, young women are supported and guided through the decisive phases of their professional development from student to professor! The close cooperation with renowned companies and research institutions also opens up career opportunities outside of academia. Through mentoring, training and networking, young women are supported in the decisive phases of their professional development.
The goal of the evaluation was to analyse the implementation of the concept and organisational model of Mentoring Hessen in order to develop recommendations for the optimal further development of the programme based on the findings. The evaluation adopted two perspectives of analysis: 1. analysis of the conception, implementation and goal achievement of Mentoring Hessen: Evaluation of the programme conception and implementation, assessment of the achievement of objectives and effectiveness, derivation of recommendations for optimising the conception, implementation and achievement of objectives; 2. Analysis of the interaction of the stakeholders in the joint project Mentoring Hessen: Analysis of the structure and its functionality as well as evaluation of the interaction of the different groups of actors, derivation of recommendations for the optimisation of organisational structure and cooperation.
The data collection combined a document analysis with a comprehensive secondary analysis of existing data from target group surveys, guided interviews and group discussions. The data analysis combined descriptive statistics and qualitative content analysis.
Study program evaluations of the Theaterakademie August Everding
The August Everding Theatre Academy, Munich, is an academic teaching and learning theatre that offers eight courses of study in the field of stage professions at Bachelor’s and Master’s level. These are realised in cooperation with the four Munich universities and the three Munich state theatres.
The Theatre Academy has commissioned CEval GmbH to carry out evaluations of five study programmes. The aim is to collect an evaluation of the theoretical and practical orientation by the students of the various study programmes in the sense of quality development, in order to further optimise the study programmes on the basis of this data. For this purpose, the students are surveyed online using partially standardised questionnaires.
Evaluation of refugee projects supported by the Representative of the Federal Government for Migration, Refugees and Integration
In 2019, 25 refugee projects were supported by the Representative of the Federal Government for Migration, Refugees and Integration in three areas, i.e. strengthening volunteers in refugee assistance, empowerment and prevention of violence, and political and social participation. The funding aimed at contributing to an improved integration of refugees in Germany. The goal of the evaluation was to assess the goal achievement, efficacy and efficiency of the funded projects and to develop recommendations for future funding of such projects. At the same time the evaluation was to support the projects in setting up and implementing a results-based monitoring system. The evaluation was designed as an accompanying evaluation with formative and summative elements. It also involved a capacity building component. In terms of methodology, the evaluation relied on a mix of qualitative and quantitative data collection and analysis methods. Among others, a document review, guided interviews, focus group discussions as well as an online survey were conducted.
Factors for successful cooperation in vocational training with People Republic of China – acomparison of governmental, civil and private sector concepts
The research project “Factors for successful vocational education and training cooperation with the People’s Republic of China (efach) – a comparison of state, civil society and private sector concepts” aimed to investigate for the first time whether the success factors for international vocational education and training cooperation identified in previous research work and combined into a key variable model also apply to cooperation outside of development cooperation, in the private sector and in China. General recommendations for action were generated from the quantitative and qualitative analysis of state, civil society and private sector VET cooperation and individual projects or measures were highlighted as examples of best practice. Conferences and publications promoted comprehensive dissemination, discussion and use of the findings in international VET research and practice.
Evaluation of the “Strategic Communication on Refugee and Migration Abroad” of the Federal Foreign Office of the Federal Republic of Germany
In 2016 the Federal Foreign Office (AA) initiated a new communication strategy on flight and migration abroad. This strategy consists on the one hand of direct communication measures such as a dedicated website and information on social media channels, and on the other hand of indirect communication work through project funding by partner organizations. The aim of these efforts is to contribute to a better information base on flight and migration abroad and to strengthen humanitarian and international law principles.
The aim of the evaluation was to assess the achievement of objectives, effectiveness, economic efficiency and sustainability, as well as the impact of the funded projects and the direct communication activities of the Federal Foreign Office, and to use this as a basis for deriving recommendations for future funding and strategy development. At the same time, the funded projects were to be supported in setting up and implementing impact-oriented monitoring of their projects. The evaluation contained summative and formative elements. Thus, the evaluation was intended to support AA-internal learning in the area of communication strategy on the one hand, and to serve transparent accountability on the other.
The evaluation followed a theory-based, participatory approach in which a variety of qualitative and quantitative methods of empirical social research were applied and triangulated together. The data collection included document and secondary analysis at project and programme level, guideline-based telephone interviews with persons in charge at the Federal Foreign Office, field studies in Afghanistan, Iraq, and Nigeria, expert reports, partially standardised and experimental online surveys with project partners and target groups, and the participatory evaluation of an exchange meeting with representatives of the African diaspora.
Evaluation of the “PROBONO Teacher Training” Program in Tanzania
The PROBONO Teacher Training program aims at contributing to the improvement of education quality in Tanzania as the results of national final exams indicate a great need especially in the STEM subjects. This is done by delivering a 4-year in-service capacity training in form of workshop activities, providing equipment and infrastructure in their partner schools and fostering a network of education authorities and actors.
The final evaluation was based on the OECD-DAC critieria (relevance, effectiveness, impact, sustainability) in order to derive recommendations for shaping the program´s next phase.
The evaluation utilized different methods: next to interviews with the leadership of the project, project partner and head of schools; Focus Group Discussions gave voice to teachers, students and trainers. A comprehensive survey among all participating teachers and trainers enabled an in-depth quantitative analysis.