Joint departmental strategic evaluation of the AA and BMZ engagement in Iraq
Within the framework of its crisis engagement in Iraq, the Federal Government intends to further embed monitoring and evaluation as instruments of learning and quality assurance, accountability and strategic steering. In this context, a joint evaluation of the Iraq engagement of the Federal Foreign Office (AA) and the Federal Ministry for Economic Cooperation and Development (BMZ) was conducted. This was intended to serve as a pilot project and, if possible, as a model for joint evaluations of both ministries in relevant fields of action and at their interfaces. The main objective of this joint evaluation was joint institutional learning. The AA component of the evaluation was realised by a consortium under the leadership of the GFA Consulting Group, in which CEval GmbH was involved; the BMZ component by the German Evaluation Institute (DEval). Both evaluation teams worked closely together in a so called Arbeitsgemeinschaft.
The aim of the evaluation was to conduct an independent and comprehensive analysis and assessment of the engagement of the two ministries in order to gain and use insights for (joint) steering. The evaluation provided insights into the relevance, effectiveness and overarching impacts, efficiency, sustainability and connectivity as well as coordination, coherence and complementarity of the Iraq engagement of both ministries. Furthermore, the evaluation provided recommendations for optimising the overall engagement and individual measures, structures and processes in order to adjust the current portfolio if necessary. Finally, learning experiences from the AA-BMZ engagement in Iraq were identified for similar engagement in other crisis contexts. The evaluation also served as an accompanying or final performance review of the country portfolio in accordance with the Federal Budget Code (Bundeshaushaltsordnung).
Methodologically, the evaluation was based on a broad mix of qualitative and quantitative data collection and evaluation methods. Due to pandemic-related travel restrictions, the data collection was realised or managed remotely by the consortium in both Germany and Iraq.
Development of results-based framework “Resilience in Strategic Communication”
The digital transformation has also greatly changed the demands on foreign policy and its communication. Whereas it used to be primarily the responsibility of the foreign minister and the global network of foreign missions, foreign policy today has many state and non-state actors. At the same time, global competition for attention has reached a new dimension due to digitalisation as well as numerous new players and alliances. But it has also changed due to a massive shift of communication to social media. Strategic communication today is therefore not only a different way of communicating in other social spaces, but at the same time a confrontation with challenges such as disinformation, propaganda or hate crime and a changed concept of the public, of freedom of expression and its threats.
The aim of the assignment was to provide a decision-making basis for project selection based on clear and predefined criteria on how well a proposed project fits into the overall logic of resilience promotion, as well as to create a basis for evaluating German engagement in the resilience sector. This took the form of developing a results-based framework with associated impact-oriented indicators, which were documented in an accompanying report and embedded in terms of communication theory.
Pilot Project Strategic Evaluation of the Transformation Partnerships with Jordan, Morocco and Tunisia
Together with the GFA Consulting Group, CEval GmbH conducted a strategic evaluation of the transformation partnerships of the Federal Foreign Office (AA), which have been in place since 2011 as part of the German government’s foreign policy to support democratisation processes in Arab countries. The focus of the evaluation was on the areas of rule of law promotion, civil society promotion and foreign cultural and education policy, as well as on the three countries Jordan, Morocco and Tunisia.
The pilot project of the strategic evaluation was in the context of the longer-term goal of expanding the use of strategic evaluation as a steering instrument and anchoring institutional learning in the AA. In addition to examining the procedures and methods actually used to set strategic priorities, the study was therefore also intended to include possibilities for expanding strategic management and improving the link between project implementation and evaluation.
As a starting point for the evaluation, the evaluation team developed results-based framework for the overall strategy of the transformation partnerships, in which both the objectives intended by the AA and possible contextual factors were listed. In addition, results-based frameworks were developed for the priority areas (promotion of the rule of law, promotion of civil society), which were integrated into the impact structure of the overall strategy. Methodologically, both quantitative and qualitative methods were used to collect data in Germany and in the field. The data analysis combined descriptive statistics with qualitative content analysis.
Evaluation and counselling of the project “Digital Civic Education and Counselling”
Against the background of the increasing digitalisation of all areas of society, the Friedrich-Ebert-Stiftung (FES), whose central task is political education and counselling, has launched the internal project “Digital Education and Counselling – FES digital”. Its aim is to anchor digital formats in the FES’s education and advisory services.
The FES had commissioned schmidt evaluation und CEval GmbH to conduct an accompanying evaluation of the project, which was to contribute to clarifying the project goals and indicators as well as those of the individual digital formats and to continuously monitor the achievement of goals.
Methodologically, the evaluation was based on the analysis of existing secondary data, on a benchmarking with regard to suitable target indicators and target values as well as on the implementation of a baseline, interim and final survey by means of online questionnaires and online self-assessments on the respective status of the digitalisation of the political education offers.
Evaluation of the prevention campaign “Mach Dein Passwort stark!”
In January 2019, the Ministry of the Interior of North Rhine-Westphalia (IM NRW) commissioned the NRW State Criminal Police Office (LKA NRW) to develop a prevention and publicity campaign to combat ‘cybercrime’. The aim of the campaign was to strengthen the population in NRW in the safe use of digital end devices and thereby reduce opportunities for cybercrime in the broader sense and make the work of the perpetrators more difficult. The cross-media campaign “Make your password strong!” was launched in October 2020.
CEval GmbH was commissioned to carry out an accompanying evaluation for the campaign with the two sub-areas of process and impact evaluation. The aim of the study was to evaluate the implementation process as well as the effectiveness of the “Make your password strong!” campaign and to derive conclusions and recommendations for future police prevention campaigns based on these results.
The evaluation was based on a broad mix of qualitative and quantitative data collection involving all actors involved in the design and implementation of the campaign as well as the target groups. The design also included an experimental trial set-up for comparative impact evaluation of the different components of the campaign. Descriptive and inferential statistical methods as well as qualitative content analyses were realised within the framework of the data analysis.
Evaluation of the programme “Mentoring Hessen – Frauen in Wissenschaft und Wirtschaft”
Mentoring Hessen is a joint project of Hessian universities and universities of applied sciences to advance the careers of women. The aim is to increase the percentage of women in attractive specialist and management positions in both academia and business. With the help of four different lines of support, young women are supported and guided through the decisive phases of their professional development from student to professor! The close cooperation with renowned companies and research institutions also opens up career opportunities outside of academia. Through mentoring, training and networking, young women are supported in the decisive phases of their professional development.
The goal of the evaluation was to analyse the implementation of the concept and organisational model of Mentoring Hessen in order to develop recommendations for the optimal further development of the programme based on the findings. The evaluation adopted two perspectives of analysis: 1. analysis of the conception, implementation and goal achievement of Mentoring Hessen: Evaluation of the programme conception and implementation, assessment of the achievement of objectives and effectiveness, derivation of recommendations for optimising the conception, implementation and achievement of objectives; 2. Analysis of the interaction of the stakeholders in the joint project Mentoring Hessen: Analysis of the structure and its functionality as well as evaluation of the interaction of the different groups of actors, derivation of recommendations for the optimisation of organisational structure and cooperation.
The data collection combined a document analysis with a comprehensive secondary analysis of existing data from target group surveys, guided interviews and group discussions. The data analysis combined descriptive statistics and qualitative content analysis.
Evaluation of the project “Digital Leadership” of the Führungsakademie Baden-Württemberg
Since March 2018, the Führungsakademie Baden-Württemberg (FüAK) has been offering the “Digital Leadership” programme. The programme comprises various advanced training formats to promote digital skills for managers in the administrative bodies of the federal state of Baden-Württemberg. The aim is to prepare these managers for the requirements of digital shift, to network them with one another and to equip them with the necessary skills for driving and shaping digital change in their institutions. The program’s formats include professional training (e.g. programming, design thinking), networking events, learning journeys to innovative companies and topic-specific focus groups. The evaluation focused on the different training formats of the programme. These were evaluated in regard to their effects. The focus was on the outcome level, especially on the short- and medium-term effects of the different events. In the sense of the participatory evaluation approach of CEval GmbH, the theory of change was developed together with the project team. The effects were assessed within the evaluation using a multi-method approach. On the one hand, participant questionnaires were developed and used at the end of an event and after a defined impact phase. On the other hand, interviews were conducted with different stakeholder groups in order to obtain more in-depth assessments of relevant aspects of the programme. In this way, the advantages of both data collection methods were combined and used to evaluate the training formats.
Evaluation of refugee projects supported by the Representative of the Federal Government for Migration, Refugees and Integration
In 2019, 25 refugee projects were supported by the Representative of the Federal Government for Migration, Refugees and Integration in three areas, i.e. strengthening volunteers in refugee assistance, empowerment and prevention of violence, and political and social participation. The funding aimed at contributing to an improved integration of refugees in Germany. The goal of the evaluation was to assess the goal achievement, efficacy and efficiency of the funded projects and to develop recommendations for future funding of such projects. At the same time the evaluation was to support the projects in setting up and implementing a results-based monitoring system. The evaluation was designed as an accompanying evaluation with formative and summative elements. It also involved a capacity building component. In terms of methodology, the evaluation relied on a mix of qualitative and quantitative data collection and analysis methods. Among others, a document review, guided interviews, focus group discussions as well as an online survey were conducted.
Factors for successful cooperation in vocational training with People Republic of China – acomparison of governmental, civil and private sector concepts
The research project “Factors for successful vocational education and training cooperation with the People’s Republic of China (efach) – a comparison of state, civil society and private sector concepts” aimed to investigate for the first time whether the success factors for international vocational education and training cooperation identified in previous research work and combined into a key variable model also apply to cooperation outside of development cooperation, in the private sector and in China. General recommendations for action were generated from the quantitative and qualitative analysis of state, civil society and private sector VET cooperation and individual projects or measures were highlighted as examples of best practice. Conferences and publications promoted comprehensive dissemination, discussion and use of the findings in international VET research and practice.
Evaluation of the “Strategic Communication on Refugee and Migration Abroad” of the Federal Foreign Office of the Federal Republic of Germany
In 2016 the Federal Foreign Office (AA) initiated a new communication strategy on flight and migration abroad. This strategy consists on the one hand of direct communication measures such as a dedicated website and information on social media channels, and on the other hand of indirect communication work through project funding by partner organizations. The aim of these efforts is to contribute to a better information base on flight and migration abroad and to strengthen humanitarian and international law principles.
The aim of the evaluation was to assess the achievement of objectives, effectiveness, economic efficiency and sustainability, as well as the impact of the funded projects and the direct communication activities of the Federal Foreign Office, and to use this as a basis for deriving recommendations for future funding and strategy development. At the same time, the funded projects were to be supported in setting up and implementing impact-oriented monitoring of their projects. The evaluation contained summative and formative elements. Thus, the evaluation was intended to support AA-internal learning in the area of communication strategy on the one hand, and to serve transparent accountability on the other.
The evaluation followed a theory-based, participatory approach in which a variety of qualitative and quantitative methods of empirical social research were applied and triangulated together. The data collection included document and secondary analysis at project and programme level, guideline-based telephone interviews with persons in charge at the Federal Foreign Office, field studies in Afghanistan, Iraq, and Nigeria, expert reports, partially standardised and experimental online surveys with project partners and target groups, and the participatory evaluation of an exchange meeting with representatives of the African diaspora.